How to Get More Views on TikTok in 2025

Getting more views on TikTok can feel like a challenge, especially when you see others going viral overnight. But here’s the truth: getting TikTok views is not just about luck. It’s about understanding how the platform works and using the right strategies.

I’ve spent months testing different approaches, and I’m here to share what actually works in 2025. Whether you’re a creator trying to hit your first 1000 views or a brand looking to reach more people, this guide will help you boost your TikTok views organically.

Why Getting More Views on TikTok Matters

Views are more than just numbers on your screen. They’re the starting point for everything else on TikTok.

The Role of Views in TikTok Growth

When your videos get more views, you reach more people. It’s that simple. More views mean more chances to gain followers, get likes, and build a community around your content.

Views also show TikTok that people want to see your content. The algorithm pays attention to this. When your videos perform well, TikTok pushes them to even more users on their For You Page.

Think of views as your first impression. They open doors to bigger opportunities on the platform.

How TikTok’s Algorithm Rewards Engagement

The TikTok algorithm loves engagement. In 2025, the average engagement rate on TikTok is around 2.5% to 4.9%. That’s way higher than other social media platforms.

Here’s what TikTok looks at:

How long people watch your videos
If they watch it till the end
Comments and shares
How quickly people engage in the first hour

When your video gets strong engagement early, TikTok shows it to more people. This creates a snowball effect. More views lead to more engagement, which leads to even more views.

What Counts as a View on TikTok

TikTok counts a view the second someone starts watching your video. That’s right – just one second and boom, you’ve got a view.

If someone watches your video multiple times or it loops, each play counts as a new view. However, your own views don’t count when you watch your own content.

This low barrier makes it easier to rack up views compared to other platforms. But remember, views alone don’t mean success. You want people to actually watch and engage with your content.

Understand How the TikTok Algorithm Works in 2025

The TikTok algorithm has changed a lot in 2025. Understanding these changes will help you get more views on your videos.

Factors That Influence Your TikTok Reach

The algorithm now focuses more on niche communities instead of just pushing content to everyone. It looks at several things:

User interactions: Your likes, shares, comments, and follows tell TikTok what you like. The more you interact with certain content, the more similar videos you’ll see.

Video information: Captions, hashtags, and sounds help TikTok understand what your video is about. The algorithm uses this to match your content with the right audience.

Device and account settings: Your language preference and location also play a role in what content you see.

Trending elements: Using trending sounds, effects, and participating in challenges can boost your reach significantly.

The Importance of Watch Time and Completion Rate

Watch time is now the most important metric on TikTok in 2025. The algorithm heavily rewards videos that people watch all the way through.

Videos with over 70% completion rate and strong early engagement get a massive boost. If people are watching your entire video and even rewatching it, TikTok sees this as a sign of quality content.

Your first 3 seconds are critical. This is where you need to hook viewers and make them want to keep watching. If people scroll past your video in the first few seconds, it hurts your reach.

Short videos between 7 to 15 seconds often have higher completion rates. But if you have valuable content that needs more time, go for it. Just make sure every second counts.

Timing and Consistency in Posting

Posting at the right time can make a big difference. Research shows that evenings between 6 PM to 10 PM and weekends often perform well. However, the best time depends on when your specific audience is most active.

Check your TikTok analytics under Creator Tools to see when your followers are online. Post during these peak hours for maximum reach.

Consistency matters just as much as timing. The algorithm favors accounts that post regularly. Aim to post at least 3 to 5 times per week. Some successful creators post daily.

But here’s the key: don’t sacrifice quality for quantity. Posting low-quality videos just to meet a schedule can actually hurt your engagement rate and future reach.

Best Strategies to Get More Views on TikTok

Now let’s get into the strategies that will actually help you increase your TikTok views in 2025.

Use Trending Sounds and Hashtags

Trending sounds are like gold on TikTok. The algorithm prioritizes videos that use popular audio. Even a simple video can blow up if it uses the right sound.

Check the trending sounds section regularly. When you spot a sound gaining traction, use it quickly. Trends move fast on TikTok.

For hashtags, use a smart mix. Research shows that videos with 1 to 5 hashtags get the best reach. Here’s a formula that works:

2-4 broad hashtags (like #fyp or #viral)
3-5 niche-specific hashtags (related to your content)
1-2 branded hashtags (your own or relevant brands)

Don’t overload your captions with 30+ hashtags. This actually decreases your reach. Keep it relevant and focused.

Create High-Quality, Attention-Grabbing Content

You don’t need expensive equipment to create great TikTok content. But you do need to grab attention fast.

Your hook is everything. The first 3 seconds should make people stop scrolling. Use:

A bold question
A surprising statement
An eye-catching visual
A strong beat drop

Make sure your video offers value. Whether it’s entertainment, education, or inspiration, give viewers a reason to watch and engage.

Authenticity beats perfection on TikTok. Users want to see real people and genuine content, not overly polished ads. Behind-the-scenes content and relatable moments perform really well.

Post at the Right Time for Maximum Reach

I mentioned this earlier, but it’s worth repeating. Posting when your audience is active is crucial.

Data shows that Wednesdays between 2 PM to 5 PM and Thursdays mid-morning often perform well. Saturdays around midday also see good engagement.

But don’t just follow general advice. Use your own analytics to find your sweet spot. Every audience is different.

Consider using a scheduling tool to plan your content in advance. This helps you post consistently even when you’re busy.

Engage With Comments and the TikTok Community

Engagement is a two-way street on TikTok. When you actively participate in the community, the algorithm notices.

Reply to comments on your videos, especially within the first hour of posting. This boosts early engagement signals, which helps your video reach more people.

Use the comment reply feature to create new videos answering questions or responding to feedback. This creates more content and shows your audience you care about their input.

Engage with other creators in your niche too. Leave meaningful comments on their videos, use duets and stitches, and participate in challenges. This helps you get noticed by new audiences.

Collaborate With Other Creators

Collaborations can introduce your content to whole new communities. You don’t need to work with massive influencers either.

Micro-influencers with a few thousand engaged followers can be incredibly valuable. Their audiences are often more loyal and interactive.

Use duets to create side-by-side videos with other creators. Use stitch to clip part of someone else’s video and add your own take. Both features send strong engagement signals to the algorithm.

Look for creators in your niche who share similar values and have an engaged audience. Reach out with collaboration ideas that benefit both of you.

Optimize Your Captions for SEO

TikTok is becoming more like a search engine in 2025. People are using it to find answers to questions and discover new content.

Add relevant keywords to your captions naturally. Think about what people might search for. If you’re making a recipe video, include words like “easy recipe,” “quick dinner ideas,” or “budget-friendly meals.”

Captions between 101 to 200 characters perform best. They’re long enough to include keywords but short enough to stay engaging.

Include a clear call-to-action in your captions. Ask questions, encourage comments, or prompt viewers to share. This drives engagement.

Leverage TikTok Analytics to Improve Performance

Your analytics are a goldmine of information. They show you what’s working and what’s not.

Pay attention to these key metrics:

Watch time and completion rate: Shows how engaging your content is.

Traffic sources: Tells you where views are coming from (For You Page, profile visits, or search).

Engagement rate: Includes likes, comments, shares, and saves.

Follower activity: Shows when your audience is most active.

Look for patterns in your top-performing videos. What did they have in common? Was it the format, the topic, the sound, or the time you posted? Use these insights to create more of what works.

Content Ideas That Naturally Boost TikTok Views

Some types of content naturally perform better on TikTok. Here are formats that consistently get high views.

Challenges and Duets

Challenges are built for virality on TikTok. Join trending challenges early to maximize your reach. Add your own creative twist to stand out.

Popular challenge hashtags like #DanceChallenge or specific branded challenges can help you reach huge audiences. Make sure to follow the challenge rules and tag the original creator.

Duets allow you to collaborate without even meeting the other person. Choose popular videos in your niche and create interesting duets that add value or a new perspective.

Behind-the-Scenes and Storytelling Videos

People love seeing what happens behind the curtain. Behind-the-scenes content feels authentic and personal.

Show your process, share your journey, or give a day-in-the-life perspective. These videos build connections with your audience.

Storytelling videos that take viewers on a journey perform exceptionally well. Use the hook-build-payoff structure. Start with an intriguing hook, build tension or curiosity, then deliver a satisfying ending.

Educational or “How-To” Content

How-to videos and quick tips are hugely popular on TikTok. People come to the platform looking for solutions and answers.

Create tutorials, share life hacks, or teach something valuable in your area of expertise. Keep it simple and easy to follow.

Educational content has staying power. While dance trends come and go quickly, a good tutorial can continue getting views for months.

Relatable and Trend-Based Skits

Relatable content makes people feel seen. When viewers think “that’s so me,” they’re more likely to share your video with friends.

Jump on trending audio and create skits around common experiences. The more specific and relatable, the better.

Comedy content performs well, but it doesn’t have to be professional-level funny. Simple, everyday situations presented in a humorous way can get millions of views.

Mistakes That Can Stop You From Getting More Views

Avoiding these common mistakes will help you get better results on TikTok.

Ignoring Trends or Sounds

Trends move fast on TikTok. If you ignore them, you miss out on easy reach. The algorithm actively promotes videos using trending sounds and participating in popular challenges.

You don’t have to jump on every trend. Choose ones that fit your brand and audience. But being aware of trends and using them strategically is important.

Check the discover page and trending sounds section daily. Stay in the loop with what’s happening on the platform.

Posting Without a Strategy

Posting random content whenever you feel like it won’t get you far. You need a strategy.

Plan your content around your goals. Are you trying to educate, entertain, or promote something? Know your purpose for each video.

Create a content calendar. This helps you stay consistent and ensures you’re posting a variety of content types.

Track your results and adjust your strategy based on what works. Without a plan, you’re just hoping for luck.

Using Irrelevant Hashtags

Using hashtags that have nothing to do with your content might seem like a way to reach more people. It’s not. It actually hurts your performance.

TikTok uses hashtags to categorize content and show it to relevant audiences. If your hashtags don’t match your video, it confuses the algorithm.

Stick to hashtags that accurately describe your content. Make them specific to your niche and topic. Quality over quantity always wins.

Deleting or Reposting Low-View Videos Too Soon

I get it. When a video doesn’t perform well, you want to delete it and try again. But this is usually a mistake.

Give your videos time. Sometimes they take off days or even weeks later. The algorithm might test your video with different audiences over time.

Deleting videos also removes all the engagement they did receive. This can signal to the algorithm that your content isn’t good.

Instead of deleting, analyze why it didn’t perform. Use those insights to improve your next video. Every video is a learning opportunity.

How to Get More Views on TikTok Using SEO

TikTok SEO is becoming more important in 2025 as the platform evolves into a search engine for Gen Z.

Add Keywords to Captions and Hashtags

Think about how people search for content in your niche. What words would they type? Use those keywords naturally in your captions.

For example, if you’re posting about meal prep, use phrases like “meal prep ideas,” “easy lunch recipes,” or “healthy meal planning.”

Your hashtags are also searchable. Include keyword-rich hashtags alongside trending ones. This helps your content get discovered through search.

Don’t keyword stuff. Keep your captions natural and engaging while strategically including relevant terms.

Use On-Screen Text With Target Keywords

The text you add to your video is searchable. TikTok’s algorithm can read this text and understand your content better.

Add text overlays that include your target keywords. For a fitness video, you might add text like “10 minute ab workout” or “no equipment home exercises.”

This helps your video appear when people search for those specific topics. It also makes your content more accessible to viewers watching without sound.

Keep on-screen text clear and easy to read. Use contrasting colors and simple fonts.

Optimize Your Profile for TikTok Search

Your profile is searchable too. Make sure it’s optimized with relevant keywords in your bio.

Describe what type of content you create using clear, searchable terms. If you’re a food blogger, mention “healthy recipes,” “cooking tips,” or “food reviews.”

Choose a username that’s easy to remember and search for. Avoid random numbers or complicated spellings if possible.

Keep your profile picture clear and recognizable. This helps with brand consistency and makes you more memorable.

Bonus Tips to Go Viral on TikTok

These extra strategies can give you an edge in getting more views and potentially going viral.

Experiment With Different Video Lengths

TikTok allows videos up to 10 minutes now, but that doesn’t mean longer is always better.

Short videos (7-15 seconds) often have higher completion rates, which the algorithm loves. They’re quick, easy to watch, and highly shareable.

But longer videos (1-3 minutes) work great for tutorials, storytelling, or in-depth content. If you need time to deliver value, use it.

Test different lengths and see what works for your audience. Check your analytics to see which videos have the best completion rates.

Jump on Trends Early

Being early to a trend can make all the difference. When a sound or challenge is just starting to blow up, there’s less competition.

Set aside time each day to scroll through TikTok and spot emerging trends. Look for sounds and challenges that are starting to gain traction but haven’t hit mainstream yet.

When you spot an early trend, act fast. Create your version within hours, not days. This gives you the best chance of riding the wave.

Encourage Comments and Shares

The more people engage with your video, the more TikTok promotes it. Comments and shares are especially valuable signals.

Ask questions in your captions or videos to spark comments. “What’s your favorite way to do this?” or “Which option would you choose?” work well.

Create content that people want to share. This could be helpful tips, funny relatable content, or something that starts a conversation.

Pin the best comments to encourage more discussion. Respond to comments quickly, especially in the first hour after posting.

Use TikTok Promote to Boost Reach

TikTok Promote is a paid feature that can help boost your reach. It’s like running an ad but simpler.

You choose a video that’s already performing well and pay to show it to more people. This can help you reach audiences beyond your current followers.

Set a budget and target audience based on your goals. You can aim for more video views, more profile visits, or more followers.

While organic growth should be your main focus, Promote can be useful for giving good content an extra push or promoting important videos.

Final Thoughts — Turning Views Into Followers

Getting views is great, but the real goal is building a loyal audience that keeps coming back.

Focus on Consistent, Value-Driven Content

Consistency beats virality in the long run. One viral video is exciting, but consistent growth is what builds a successful TikTok presence.

Post regularly and focus on providing value with every video. Whether you educate, entertain, or inspire, make sure your audience gets something from watching.

Find your unique voice and stick to it. Authenticity attracts the right audience and keeps them engaged long-term.

Build a content strategy that you can maintain. It’s better to post 3 quality videos per week consistently than to burn out posting daily for a month.

Keep Testing and Adapting to the Algorithm

The TikTok algorithm keeps evolving. What works today might not work the same way tomorrow. Stay flexible and willing to adapt.

Keep experimenting with different content types, formats, and strategies. Not everything will be a hit, and that’s okay.

Pay attention to your analytics and learn from both your successes and failures. Every video teaches you something about your audience.

Stay informed about algorithm changes and platform updates. Follow TikTok creator news and learn from other successful creators in your niche.

Conclusion

Getting more views on TikTok in 2025 comes down to understanding the algorithm, creating engaging content, and being consistent. Use trending sounds and hashtags, hook viewers in the first 3 seconds, and optimize your content for search.

Engage with your community, analyze your performance, and keep adapting your strategy. Remember that success on TikTok is not just about one viral video. It’s about building a sustainable presence that provides value to your audience.

At AIConnecto, we believe in using smart strategies and tools to grow your social media presence. Apply these tips, be patient, and keep creating. Your breakthrough on TikTok could be just one video away.

Read More About TikTok in my other Blogs :

FAQs on How to get More Views on TikTok

Why are my TikTok videos not getting views?

There are several reasons your videos might not be getting views. Your content might not be hooking viewers in the first 3 seconds, you might be posting at times when your audience isn’t active, or you could be using irrelevant hashtags. Check if your video quality is good and if you’re participating in current trends. Also, make sure you’re not violating community guidelines, which could result in a shadowban. Review your analytics to see where you’re losing viewers and adjust accordingly.

How often should I post on TikTok to get more views?

Posting 3 to 5 times per week is a good starting point for most creators. Some successful accounts post once or twice daily. The key is consistency rather than overwhelming frequency. The TikTok algorithm rewards accounts that post regularly because it signals you’re an active creator. However, never sacrifice quality for quantity. It’s better to post 3 high-quality videos per week than 7 low-effort ones that perform poorly.

Can using TikTok ads increase my views?

Yes, TikTok Promote and other advertising options can increase your views by showing your content to more people beyond your current audience. However, paid promotion should supplement your organic strategy, not replace it. Focus first on creating engaging content that performs well organically. Then use paid promotion to boost your best-performing videos or reach specific target audiences. Remember that buying fake views hurts your engagement rate and damages your account reputation.

How long does it take to get more TikTok views?

There’s no fixed timeline for getting more views on TikTok. Some videos blow up within hours, while others gain traction over days or weeks. The algorithm might test your content with small audiences first before pushing it wider. Generally, if you’re consistently posting quality content and following best practices, you should start seeing improvements within 2 to 4 weeks. However, building a substantial following takes months of consistent effort. Be patient and focus on gradual improvement.

What is a good view count on TikTok?

A “good” view count depends on your follower count and goals. For new creators with under 1000 followers, getting a few hundred to a few thousand views per video is solid. As you grow, your baseline views should increase. Focus on your engagement rate rather than just views. An average engagement rate of 4% to 8% is considered good, and over 10% is excellent. Track your own performance over time and aim to improve your personal benchmarks.

Does posting at night get more views on TikTok?

Posting time does matter, but “night” depends on where your audience is located. Evenings between 6 PM to 10 PM in your audience’s time zone generally perform well because that’s when people are relaxing and scrolling TikTok. However, check your TikTok analytics to find when your specific followers are most active. This varies by niche and demographic. Test different posting times and track the results to find your optimal schedule.

How can I get my first 1000 views on TikTok?

To get your first 1000 views, focus on creating content around trending topics and sounds while adding your unique perspective. Use relevant hashtags that match your content, hook viewers in the first 3 seconds, and keep videos short enough that people watch them completely. Engage with other creators in your niche through comments, duets, and stitches. Post consistently and analyze what works. Cross-promote your TikTok on other social media platforms to drive initial traffic. Be patient and keep improving your content based on feedback and analytics.